In 2024, VELETTO underwent a major rebranding to align with the evolving times. While honoring the essence of traditional Spanish craftsmanship, the brand embraced contemporary sensibilities and modern trends, resulting in a refreshed design direction. This evolution gave birth to a new VELETTO style—one that harmoniously blends heritage with innovation.

In recent years, VELETTO has also strengthened its commitment to environmentally conscious manufacturing. With a sustainable perspective, the brand introduced synthetic leather as an alternative to animal-derived materials, launching new collections of bags and shoes. Thanks to advanced material technology, the synthetic leather used by VELETTO achieves a natural look, soft texture, and impressive flexibility. The variety is wide—grain leather-like finishes, suede-like surfaces, and more—offering durability, easy maintenance, and accessible pricing. These eco-friendly yet stylish products have become beloved companions in the daily lives of many women.

The brand’s iconic metallic series, a hallmark since its early days, also continues to shine. Its lustrous finish shifts beautifully with the angle of light, adding a refined sparkle to any outfit. This fusion of timeless elements and innovative materials embodies the true spirit of VELETTO.

Today, VELETTO has grown into a brand cherished by a diverse audience—from sophisticated, mature women to younger generations with a keen eye for trends. Rooted in Spanish passion and craftsmanship, VELETTO will continue to evolve with the times, remaining a brand that “brings beauty to everyday life.”